Loyalty360 Reads: February 26 | Burger King’s New Look Edges Out McDonald’s, Home Depot and Macy’s Expect Pandemic Trends to Continue; and More

Burger King’s New Look Edges Out McDonald’s, New Poll Shows AdAge.com says that McDonald’s and Burger King kicked off 2021 with new looks, and while McDonald’s remains the market leader by a wide margin, an early survey shows Burger King’s fresh packaging design edging out an overhaul announced last week by McDonald’s. Fifty-four percent of respondents said they preferred Burger King’s packaging, while 46% chose McDonald’s, according to an Ad Age-Harris Poll survey conducted this month....