Fresh & Easy will roll out loyalty cards to customers at its 28 Phoenix-area neighborhood markets next week after a successful test in Bakersfield, Calif.
In Bakersfield, the company doubled its customer mailing list soon after the program was launched, and executives quickly decided to roll out the cards at all of its stores.
Unlike traditional grocery loyalty cards that trigger special prices, the Fresh & Easy card accumulates points, based on dollars spent, that can be converted into a store credit.
But like....