For companies anxious to inject new life into their customer loyalty programs, and for point holders anxious for a broader range of redemption options, an innovative idea has been revived:
Loyal customers can redeem their points for shares of the sponsor’s publicly traded stock.
“We believe this is a concept whose time has truly arrived,” says Skip Kitchen, a loyalty industry veteran and a principal in LoyaltyShares LLC, a New York based company set to change the way sponsors think about loyalty programs.
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