BOSTON— SkyMall and FreeCause have entered into a partnership that is disrupting the loyalty shopping mall industry, providing a new platform designed to improve results in an industry that has seen little innovation in recent years. The two companies today announced the recent deployment of their new online shopping platform for US Airways Dividend Miles members. “We observed the emergence of FreeCause as the technology leader in the loyalty space over the past 12 months, and entered into this partnership to continue to....