The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country’s marketers. The 2010 US Census data revealed that 16.3% of the country’s population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group.
Every ethnic group witnessed at least double-digit percentage growth, with the black population growing the slowest at 12.3%. For marketers, this data has either served as a wake-up call for those who have....