Consumers expect a personalized experience from brands, and a majority now expect a brand to have a loyalty program offering. But when it comes to sharing the data needed to power those experiences, there is an ever-increasing concern from consumers about opening themselves up to fraud. According to a Forbes magazine article, fraud is eroding the customer experience, with the majority of Americans – upwards of 90% − concerned about fraud increasing in their daily activities. Loyalty programs are designed to enhance the....

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