JetBlue has introduced two major upgrades to its TrueBlue® loyalty program, giving travelers more flexibility and control over how they earn and use points.
The airline is launching TrueBlue Subscriptions—and an offering for U.S. airlines that expands redemption options so customers can use points for select travel extras.
The updates are designed to make the program more personalized, helping members get more value from every trip.
The new subscription feature, called “Points On Repeat,” allows....