Every marketer wants to engage its customer base because engaged customers tend to be the best brand advocates, demonstrate the most loyalty, and show the most profit.
So what attributes should customer relationship management (CRM) leaders focus on to improve their levels of customer engagement? Officials at Gartner, Inc. offered the four key attributes of customer engagement.
Increase Active Customer Engagement through Social, Mobile, and Traditional Channel Alignment
Being active requires activity, yet many organizations have....