Social intelligence is a burgeoning opportunity for loyalty marketers to leverage, according to Barry Kirk, VP of Loyalty Strategy, Maritz Motivation Solutions and Yazir Phelps, Director of Client Services, evolve24.
During the Loyalty360 webinar on May 8th, 2014, “The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loyalty Analysis,” Kirk and Phelps discussed the survey with attendees and pointed to social intelligence as largely under-utilized category of “big data” now available to....