One highlight from the 2019 Loyalty Expo was a breakout session entitled “Value Beyond Discounts: How Foot Locker’s New Loyalty Program Is a Step above the Rest.” In the session, Hope Tannenbaum, Senior Director of CRM, Loyalty, and Research for Foot Locker, offered insight into the design and launch of her brand’s new loyalty program, FLX.   Following introductions, Tannenbaum said, “A question I get asked a lot is, ‘Why did Foot Locker invest in membership?’ This is a journey that we&rsquo....

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