About one-third of small businesses (31 percent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritizing engaging current customers. This data comes from a new survey by The Manifest, a business news and how-to website, which finds that small businesses are not maximizing their digital marketing investments.
Only 6 percent of small businesses say their primary digital marketing goal this year is customer retention. Furthermore, only 6 percent of small businesses are focused on....