Foot Locker Partners with NBA to Engage Basketball Fans

The athletic footwear retailer Foot Locker has entered a multiyear marketing partnership with the National Basketball Association (NBA). Foot Locker will engage fans throughout the season across the NBA’s media platforms and through the brand’s FLX loyalty program. Planned media exposure includes the league’s social channels and on-court digital signage during national broadcasts.  

"This exciting partnership cements Foot Locker's position at the center of basketball and sneaker culture and expands our collaborative journey with the NBA," said Frank Bracken, Executive Vice President and Chief Commercial Officer at Foot Locker.  

The partnership supports the brand’s Lace Up growth plan to reach $9.5 billion in sales by 2026. Foot Locker recently launched a new global brand platform, The Heart of Sneakers, with a holiday campaign featuring top NBA stars.  

Foot Lockers says its current marketing efforts celebrate the brand’s role as an originator and leader in sneaker culture. The company has partnered with the NBA on various outreach campaigns since 1999.  


Read More on Loyalty360:  

Adidas and Foot Locker Announce Partnership 

Foot Locker Unveils New Apparel Line 

NBA All-Star Rewards Launches Ahead of 2024 All-Star Game in Indianapolis 

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