Foot Locker announced launching limited edition sneakers and apparel in conjunction with celebrating its 50th anniversary in September. The footwear retailer partnered with adidas, Nike, PUMA, and New Balance for the limited-edition line, which features unique black-and-white designs and golden accents. The 50th-anniversary collection is available in select stores and on the Foot Locker website through the end of September.
In addition, Foot Locker is hosting several high-profile events, including a performance by brand ambassador and GRAMMY-nominated artist Coi Leray and the ringing of the New York Stock Exchange Opening Bell by Foot Locker CEO and President Mary Dillon. The sneaker brand also rolled out an omnichannel marketing initiative on September 9, with exclusive product launchings, in-person activations, out-of-home placements, and paid media advertisements. Throughout the month, Foot Locker’s 34th Street store will host live entertainment, limited-edition gift offerings, customized sneakers, and a ribbon-cutting ceremony.
“As we commemorate this milestone, we’re focused on the future and celebrating our position as the ‘Heart of Sneakers,’” said Dillon. “Our deep-rooted connection to sneaker culture and the dedication of our Stripers have fueled our success, and we’re gearing up for the next 50 years. Through our Lace Up Plan, we’re driving sustainable growth by reimagining the in-store and omnichannel experience, strengthening our brand partnerships, and deepening customer engagement.”
Looking forward, Foot Locker plans to expand its sneaker culture by driving forward its Lace Up Plan, revamping its retail store concepts, and enhancing its FLX Rewards Program to improve customer loyalty. A redesigned mobile app will launch soon, improving the brand’s omnichannel presence.
FLX Rewards members receive early access, savings, and more perks. Learn more here.
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