Marketers should focus on three pillars related to today’s Customer Experience Management (CEM): Listen, Learn, and Act. That is according to Peter Oxley, Vice President Global Marketing, ResponseTek, who was the featured speaker during Thursday’s Loyalty360 webinar, “Time to Get Personal – Tips to Personalize Your Customer Journey.” Oxley outlined the three pillars for effective CEM: LISTEN: Make it easy for customers to share real-time feedback on key interactions wherever they occur – contact....

Recent Content

ad