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Marketers should focus on three pillars related to today’s Customer Experience Management (CEM): Listen, Learn, and Act.
That is according to Peter Oxley, Vice President Global Marketing, ResponseTek, who was the featured speaker during Thursday’s Loyalty360 webinar, “Time to Get Personal – Tips to Personalize Your Customer Journey.”
Oxley outlined the three pillars for effective CEM:
Make it easy for customers to share real-time feedback on key interactions wherever they occur – contact....
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