With frequency and engagement being the two biggest obstacles for brands in the movie industry, Fandango released its new rewards program this week to tackle both ahead of this summer’s movie releases.
The Fandango VIP+ rewards program is designed to incentivize advanced ticketing and increase consumer moviegoing ahead of this summers blockbuster releases. The program will run April 17 – August 31st.
Adam Rockmore, Fandango’s CMO, believes ticket driving through the utilization of the three-tiered Fandango business....