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Famous Dave’s of America plans to focus on a new brand strategy to drive increased customer engagement and customer loyalty.
During Wednesday’s third-quarter financial results conference call, CEO Ed Rensi, who assumed his post in May, talked about strategy.
“Our new brand strategy is being designed carefully and thoughtfully to drive high quality guest traffic, drive increased frequency of visits, and promote loyalty among our guests,” Rensi said, according to a Seeking Alpha transcript.
Rensi said the company....
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