Express experienced an eye-opening fiscal performance during its second quarter last year, punctuated by a strategic oversight that led to results far short of expectations along with a decline in store traffic.
At the time, Express CEO David Kornberg attributed the poor performance to a “lack of clarity in our assortment caused by too many choices and this was compounded by skewing too young in our projection. In an effort to acquire younger customers to our brand, we expanded our merchandising reach and shifted our marketing....