Christina Coy, vice president of marketing at Pie Five Pizza, doesn’t mince words when she talks about customer experience and the company’s new website.
“This is our No. 1 priority!” Coy told Loyalty360. “Previously, guests were challenged to find basic information on the website and now it’s all one click away. We’ve made sure that the most frequently requested information is now bigger and bolder for guests to see. We’ve also made the parts of the website that are most frequently used....