When a brand considers piloting a loyalty program, there are various aspects to consider.
Loyalty360 hosted a webinar on Tuesday titled, “To Pilot or Not to Pilot? That Is the Question,” which was presented by Bond Brand Loyalty.
Richard Schenker, senior loyalty consulting director, Bond Brand Loyalty; and Maria Pallante, vice president, Loyalty Solutions, Bond Brand Loyalty, examined the numerous aspects that a company should consider before embarking on a pilot loyalty program.
Increasing investments in loyalty packs....