This week Koski Research announced the results of The Engagement IQ, a proprietary study that helps companies understand how positioning in the news and in social media impacts their brand’s reputation and influences their customers’ purchase journeys.
“We believe that some of the traditional business metrics such as reputation, brand & Net Promoter Score (NPS), while helpful, miss the mark in measuring how engaged companies are with the public today,” CEO Lilah Koski said in a press release. “To help....