During a Loyalty360 webinar last month titled, “Supercharge Your Videos With Interactivity,” Kyle Morton, Chief Product Officer at HapYak, told attendees that video is no longer relegated to a company silo due to its immense potential to create elevated customer engagement.
“We’re at a point today where this is the new normal,” Morton said. “In the past five years, HTML technologies can synchronize with video technologies, making video work like the Web. The reason so many people are relying on video....