Every Customer Treated the Same Mindset Helps Extend Brand Loyalty at Publix Over Generations
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Publix is an employee-owned, American supermarket chain based in Lakeland, FL, and operates throughout the Southeast with locations in Florida, Georgia, Alabama, South Carolina, Tennessee, and North Carolina. Maria Brous, Director of Media & Community Relations at Publix Super Markets, told Loyalty360 that Publix doesn’t have a loyalty program per se. But the 87-year-old company has many devoted and loyal customers. “We believe every customer is entitled to the....

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