In the Australian customer experience management realm, there is a new company that hopes to improve customer-facing programs. Ellipsis & Company, founded by former Aimia executives Adam Schaffer & David Parsons, is a blossoming customer experience management (CXM) company that will utilize Customer Science™ to grow customer programs & activities.
“As a management team, we saw a massive shift within business today – a shift in focus from traditional competitive strategies to a customer-led approach,&rdquo....