It is estimated there will be more 192 million smartphone users in the U.S. by 2016. So it only follows that being able to read messages on a mobile device should be an easy task for customers and brands whose main goal is engagement.
According to an infographic authored by Matt Caldwell, VP Creative & Agency Services, for YesMail, email open rates for mobile devices stand at 36% and are rising. But, 76% of brands only offer a basic mobile strategy, or none at all.
As a result, consumers are hindered from engaging with brand....