Easter Spending and the Great Peep Debate of 2018

With Easter this weekend, we may have finally found an answer to the age-old question that continues to divide families across the nation: Peeps or No Peeps?
According to a TopCashBack.com survey, the answer is, a resounding “No.” The survey polled 1,310 adults aged 18 and over, 49 percent of Americans preferred chocolate bunnies, whereas only 10 percent enjoyed the sugar-coated marshmallow bunnies.
No matter the side of the debate you find yourself on, there will be plenty of candy to go around this year. According to the National Retail Federation's annual Easter survey, Easter spending is expected to total $18.2 billion this year, the second-highest level on record.
The improving economy and later date for the holiday are major reasons for the spending increase this year.
In an interview with Dayton Daily News, Matthew Shay, National Retail Federation’s president, said, “Most consumers have almost an entire extra month to shop for Easter this year, and by the time the holiday comes the weather should be significantly warmer than last Easter; that should put shoppers in the frame of mind to splurge on spring apparel along with Easter decorations.”
With 89 percent of the top planned purchases for Easter being candy, the Peeps debate will be hard at work this coming weekend.
To prep for its busiest time of year, Just Born Quality Confections, the company that owns Peeps, is unveiling eight new flavors, three of which being mystery flavors. Fortune writes, Sour Cherry, Pancakes and Syrup, “Filled Delights,” and the three mystery flavors will be available at select retailers. 
Brands are not the only ones stepping up their game for Easter. With Americans expecting to spend an average of $152 per person, many people are turning to discount retailers for their shopping this holiday season.
TopCashBack unveiled 75 percent of Americans preferred shopping for sales and deals, 52 percent utilized coupons, and 30 percent shipped a cashback site.
Retailers such as CVS, Target, WalMart, and Amazon will be offering discounts ranging from buy-one get-one deals to percentage off discounts.
Now that you know what to get, where to get it, and how to get it, we wish all of you a happy and safe Easter.

Recent Content