It does pay to have a fee-based loyalty program. Just ask Restoration Hardware, which launched its RH Grey Card Membership program two years ago.
In a message to customers, partners, and shareholders on the company website, Restoration Hardware Chairman and CEO Gary Friedman talked about the recent business success that is intimately tied to the RH Grey Card Membership program.
“2017 was the year of execution, architecture, and cash at RH,” Friedman said in his message. “Our efforts were focused on....