Earning loyalty is an ongoing quest for brands, but according to a new study from global consulting firm Vivaldi Partners, the impact of social currency in targeting customers is becoming a positive diffentiator.
Vivaldi Partners defines social currency as: “The degree to which customers share a brand or information about a brand with others.” The company based its study on three levels of conversion through social media: “awareness to consideration,” “consideration to purchase/use” and &ldquo....