The importance of customer engagement has grown for small businesses, according to a survey from Constant Contact.
The survey was sent to 1,305 participants in the Constant Contact Small Biz Council – a research panel of U.S. small businesses and nonprofit companies.
Engaging customers, especially for small businesses, is becoming critical to fiscal survival – 60% of respondents said online survey tools were the most effective at engaging existing customers, followed closely by digital loyalty/frequent shopper tracking....