Voice of the Customer programs typically make people think about customer feedback and customer experience in a care or support organization. For Intuit Small Business marketing, it recognizes that Voice of the Customer extends to the shopper, whether that shopper that is new to the franchise or is a returning customer.
That experience of purchasing a product is an additional dimension to the customer experience. Intuit Small Business marketing has leveraged text analytics and live chat to derive and share valuable actionable insights....