Driving Results Through Differentiated Product Assortments Guides Zumiez Customer Experience
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Driving results through authentic and differentiated product assortments that appeal to individual tastes across various lifestyle categories has guided Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, to great success. What’s more, it’s created memorable customer experiences that, once solidified, turn into brand loyalty. Third-quarter net sales rose 11 percent, to $245.8 million, for Zumiez, thanks to those aforementioned attributes. “Providing the customer with....

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