Price Chopper/Market 32 recently launched a Daily SurPRIZE game on its app and website to encourage interaction with its rewards program. The game builds on the grocery chain’s history of digital engagement with its customers, including its Spin-the-Wheel game in the fall of 2022. Its latest game celebrates frozen food month and will provide chances for its customers to earn AdvantEdge Rewards points, discounts through exclusive eCoupons, charity donations, and more. Partnering with tcc Global, the grocer has invested into....