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Driving customer loyalty is a challenge no matter the market.
But, when it comes to the luxury market, are there different considerations?
Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.
What challenges do companies face in driving customer loyalty in the luxury market?
Ramery: A major challenge is the lack of frequency … frequency from the perspectives of both purchase and relevant dialogue. Whether they are expensive timepieces, automobiles, cruises, jewelry, etc., the....
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