Don’t refer to Gap as a “mall-based apparel retailer” around Art Peck, the company’s CEO.
Peck strongly believes that Gap is a multi-dimensional company that is often pigeonholed in relation to malls.
Driving loyalty and building loyalty walk hand-in-hand at Gap.
“I often see us referred to as a ‘mall-based apparel retailer,’’’ Peck said during last week’s second-quarter earnings call. “I think that’s one dimensional, probably at best, but really, it’s....