Please enter your username or the email address associated with the account so we can help you reset your password.
Often times, consumers are drawn to a brand due to its charitable nature. When the brand itself is the Canadian Red Cross, the onus is on the organization to communicate effectively to instill customer loyalty.
“Donors strongly identify with the brand as a major motivating factor in supporting our work,” Andrew George, National Stewardship Specialist for the Canadian Red Cross, told Loyalty360. “It’s critical to our fundraising and retention success to communicate the specifics of how a donation supports the cause....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here
Thank you for signing up, please check your email for more information.