In the pizza world, Super Bowl Sunday is the deep-dish equivalent of Black Friday. It’s the day of mind-boggling sales numbers, never-ending transactions, and the one day of the year when a company can win—or lose—in the game for customer engagement and customer loyalty. Win and it wins big. Lose and that company is scarred for life.
For Ann Arbor-based Domino’s Pizza, the opportunity to make an impact on Super Bowl Sunday happens 11 million times—which is the number of pizzas the company sells to....