For many people, the thought of running a discount retail business seems very daunting.
But for Dollar Tree CEO Bob Sasser, business is solid and has been for quite some time now. How does a discount retailer like Dollar Tree spark customer engagement and brand loyalty?
“Customers are shopping our stores more often, and we continue to attract new customers every day,” Sasser said during the company’s Aug. 25 second-quarter earnings call. “And when these customers are in the store, they’re buying more....