Q: To what extent is customer loyalty dependent on a strong multichannel strategy?
A: An online presence has become a necessity for most successful retailers.
No longer seen as a separate entity from the physical store, however, retail websites must be consistent in their branding and messaging. In addition, retailers are now embracing social networking sites that offer unparalleled opportunities to reach a much wider audience. Sites such as Facebook and Twitter can be used to create online communities, building a loyal network of....