ST. LOUIS—Contrary to the negative perceptions often associated with automotive dealerships, a recent Maritz Research CEBenchmarks™ study revealed the auto industry outperforms several other industries, including retail and wireless services, when it comes to providing a quality customer service experience. In fact, three in four customers rated their experience among the three highest ratings on a 10-point scale when purchasing or leasing a vehicle or having a vehicle serviced.
The CEBenchmarks study compared customer service....