Are referred customers better customers, and do they represent a significant segment of brand loyalty for any marketer?
Extole’s refer-a-friend technology powers referral marketing programs for some of the world’s best-known brands−including Virgin America, Petco, and eBags.
What’s more, Extole offered six compelling reasons why referred customers are your best customers:
They have 15 points higher NPS (Net Promoter Score)
25% higher lifetime value (LTV)
20% higher AOV (Average Order Value) each year
4-5....