Please enter your username or the email address associated with the account so we can help you reset your password.
A marketer can learn a lot from a glance at an industry other than his or her own. In fact, all the senior-level marketers who’ve spoken with Loyalty360 have stated that they check out and admire marketing efforts in other industries. Distance and perspective are always beneficial.
So, if you’re a loyalty marketer seeking to strengthen customer engagement, why not take a look at . . . patient engagement? A similar concept in a radically different industry. The professionals seeking to increase patient engagement are looking to find new ways to leverage digital technologies and create new, meaningful touchpoints. Retail marketers who are reading this, doesn’t this all sound a bit familiar?
Pharmaceutical companies recognize that digital technology is tied to the future success of their patient engagement programs. That realization has pharma scrambling to operationally align its patient engagement programs with digital capabilities and activities.
How many FTEs are needed? What budget will be required to make digital patient engagement programs effective? What digital activities are most effective? Complicating these questions is the fact that the answers can differ across global, developed, and emerging markets.
To provide digital and marketing leaders with current benchmarks that answer these questions across all three markets, Best Practices LLC has published a study entitled “Connecting Pharma to Patients with Digital Patient Engagement Strategies in Global, Emerging, and Developed Markets.” The report probes winning strategies, effective practices, and potential stumbling blocks encountered as a company shifts toward digital patient engagement in global, developed, and emerging markets.
The key chapters in the 97-page report are:
Thank you for signing up, please check your email for more information.