Grocery chain Raley’s is taking a big step forward in the digital customer experience space with the recently launched revamp of its web and mobile ecommerce platform. Branded as E-Cart, the solution was developed in collaboration with Unata, a leader in 1-to-1 Omni channel commerce.
“We are excited to launch our improved ecommerce platform, E-Cart, which offers an improved, more personalized user experience for our customers,” Chelsea Minor, Raley’s Director of PR & Public Affairs, told Loyalty360. “Our new website and online app provides additional convenience and assists our customers in finding their favorite products easily, while allowing for personalized service and selection.”
Through the E-Cart platform, Raley’s shoppers are able to order groceries online and pick them up in person at select Raley’s, Bel Air Market, and Nob Hill Foods locations. This level of convenience may serve
“The way Raley’s delivers groceries is evolving. Our new revamp of E-Cart will better serve our customers by providing a personalized online shopping experience,” said Kevin Curry, Senior Vice President Sales & Merchandising at Raley's. “Unata has been invaluable in helping Raley’s build this brand new online experience that will elevate our customer service.”
Launching alongside E-Cart is the new Raley’s mobile app. By building a complete experience available on mobile devices, the chain is looking to take full advantage of the growing popularity of mobile shopping. As customer preferences continue to shift according to new technologies, more companies are bringing their customer experience efforts to mobile apps. These apps give customers the full capabilities of
Through a solid partnership and collaboration with the Raley’s team, we have been able to build a state-of-the-art ecommerce mobile application that delivers a 1-to-1 personalized experience for both Raley’s and their customers--the first of its kind for Unata,” said Brandon Carlos, Senior Director of Client Services. “We're excited to be going to market in partnership with Raley’s as they have a history of leading the charge in the ecommerce space. With Unata’s personalization engine at the core of this product, I believe we're introducing something that Raley’s customers are really going to enjoy."
Through the digital offerings, Raley’s is hoping to combine the chain’s signature vintage charm with a cutting-edge online customer experience that provides shoppers with a seamless journey from beginning to end.

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