Data-driven Personalization Can Reap Major Dividends for Loyalty Marketers
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Jennifer Metz is vice president of business development at LoyaltyEdge. Leveraging 20 years of American Express’ expertise and thought leadership in the rewards program business from the award-winning Membership Rewards program to its cobrand cards, LoyaltyEdge’s white-labeled loyalty solution helps companies design, implement, and manage customized points-based loyalty programs to engage and retain their customers regardless of payment type. LoyaltyEdge’s one-stop shop solution delivers companies a full range of....

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