For the past three years, the San Francisco 49ers have offered fans a loyalty program called Faithful 49 presented by Esurance.
The program has been successful, but team officials sought deeper fan engagement.
Matt Crowell, senior manager of experience sales & service for the 49ers, talked to Loyalty360 about the changes that were made to the program before the 2017 regular season kicked off on Sunday.
“Every year we take a look at what we’re doing and evaluate it,” Crowell explained. “For us, we looked....