According to a recent study of daily deal performance by Rice University, profits have improved for companies that offer multiple deals.
Thirty percent of the 641 companies in the study currently use daily deals as a part of their efforts to build sales and customer loyalty.
According to the research, newer and small companies have benefited the most from the daily deal concept, with 40 percent reporting a sustainable use of daily deals. The loyalty benefits are there in addition to the initial sales. Companies that have been launched....