Improving the cross-channel customer experience and optimizing the supply chain ranked as retailers’ biggest challenges in a new study by Oracle. The report also found that mobile access is key: Forty percent of retailers said that providing store associates with mobile access to customer, product, inventory and other information is critical to their business, along with providing the entire organization with a more consistent and complete view of the customer (40%).
The report, “From Overload to Impact: An Industry Scorecard on Big Data Business Challenges,” surveyed 333 U.S. and Canadian C-level executives from retail and 10 other industries to determine how they are managing the deluge of data coming into their organizations and how they are using it to drive profit and growth. Of the retail executives surveyed, 90% said their organization is collecting and managing more business information today than two years ago, by an average of 98%, with the biggest data growth occurring in customer information (43%), operations (33%) and sales and marketing (30%).
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