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When customers shop online, they want multiple options that all lead to convenience according to a report released by comScore and UPS.
The report -- “UPS Pulse of the Online Shopper: A Customer Experience Study” – analyzed ecommerce preferences including mobile trends, social media impact, and the integrated buying experience of shopping in physical stores and online known as omnichannel retailing.
Customers want more choices when shopping online, and more control over how they order, how they receive the item(s....
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