Customer retention in 2018, regardless of industry or brand, is completely different than it was even five years ago. Daniel Kahan, Consultant with W. Capra Consulting Group, sat down with Loyaty360 to discuss common mistakes businesses make with customers, how businesses can understand their customers better, and meeting customers basic needs.   What are some of the common mistakes that either your clients make, or you’ve heard about that businesses make in terms of customer retention? One of the biggest mistakes that a....

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