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When Loyalty360 spoke to Points President Christopher Barnard in August, he talked about flexibility as the future of customer loyalty.
“We’ll see loyalty programs distributing their currencies in industries outside of their own through mobile apps and wallets,” Barnard said at the time.
Now, according to a new Points study, “The State of Mobile Wallet Loyalty and Engagement in 2016,” it appears that mobile wallets are gaining significant traction and their ties to customer loyalty are apparent.
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