Customer Loyalty Starts with Understanding at Hyatt

Jeff Zidell, senior vice president, World of Hyatt, says that customer loyalty starts with understanding.

“The more we understand our guests, the better we can care for them and design unique experiences with them in mind,” Zidell explained to Loyalty360. “That’s what World of Hyatt is all about. It’s powered by our purpose−caring for people so they can be their best. And it inspires how we operate our business and engage with our guests, colleagues, and partners.”

World of Hyatt, the new global platform from Hyatt, recently introduced its first global loyalty program promotion, Double Points for Being You. In addition to the World of Hyatt program benefits and rewards that launched March 1, World of Hyatt members can earn double points April 1–June 30, 2017, on eligible stays worldwide, starting with their second eligible stay during the promotion period.

World of Hyatt puts members at the center and focuses on connecting them to the people, places, and experiences at the heart of their world. For example, World of Hyatt and AFAR are collaborating on an immersive, once-in-a-lifetime member excursion to Tokyo. Beyond a traditional hotel stay, the three-day experiential itinerary will provide unparalleled access to the city in a way that will create unforgettable memories and relationships.

Zidell is excited about the Double Points for Being You promotion.

“This is our first World of Hyatt promotion, built on the idea that loyalty starts with understanding,” Zidell added. “World of Hyatt brings more rewards and benefits for doing the things members love to do—from trusted hotel stays to shared dining experiences to deserved spa treatments. We are excited to celebrate our members with double points when they stay, so they can enjoy meaningful rewards like free nights and room upgrades even more quickly.”

The World of Hyatt loyalty program launched March 1 with benefits that include:

Earning five base points for every eligible U.S. dollar spent at Hyatt locations worldwide and at 12 participating M life Rewards destinations in Las Vegas

Base Points count toward earning tier status, including Base Points earned for dining and spa experiences even when members are not staying the night

Redeeming points for rewards such as free nights without blackout dates at Hyatt hotels and resorts, room upgrades, dining and more

A free night award for staying at five different Hyatt brands

Waived resort fees on free night awards and on all eligible stays for Globalist members

Confirmed suite upgrades at the time of booking for qualifying top-tier members

Guests can join World of Hyatt for free online at, via phone in the U.S. or Canada (1-800-51-HYATT) or at any Hyatt hotel or resort worldwide. For full promotion details, including terms and conditions, please visit

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