Can tailoring ads generate considerable customer engagement and brand loyalty?
Maarten Bos, a research scientist at Disney Research, helped conducted studies about tailoring ads that are both appealing and effective.
Personality types vary, which suggests that tailored advertisements may be appealing and effective. In a series of studies, Bos helped investigated both the image preferences of individuals as well as responses to a personality questionnaire.
The investigation consisted of four parts; the first part comprised....